Selected work
Printed, installed, published
Three chapters: a poster competition I won as a student, a year inside a Skopje
agency, and the clients I now work with directly.
Chapter 01 · 2022
Where it started
A real client brief handed to a whole cohort of design students at Semos Education
in Skopje. Around twenty of us presented. They chose mine, printed it, and put it up
around the city.
Galicko Festival
Poster · June 2022
The debut edition of a festival in Galicnik. One poster carrying a five-act lineup, the date, a tagline and fourteen sponsor logos — and still legible from across a street.
A vinyl record setting over a synthwave horizon, with the road to Galicnik running through it. Built twice for both orientations and set in Cyrillic and Latin — the third image is the printed poster in a Skopje bus shelter.
Chapter 02 · 2024
Agency work — Block & Roll Macedonia
In-house designer at a Skopje creative agency whose client list runs to Mercedes,
LG and Hemofarm. Seven magazine issues, a roadside billboard and four brands’ social
output inside a single year — agency pace, agency standards, brand guidelines that
do not bend.
Grand Casino Admiral
Out-of-home · 2024
A roadside billboard for the “My Next Win” campaign — designed to be read in the two seconds a driver gives it, at a size where every soft edge would have shown.
Left: the artwork under construction, guides still visible. Right: the same board installed and live on the street.
Betty Магазин
Editorial · 2024
Complete editorial design for a free monthly health and lifestyle magazine distributed through pharmacy chains across North Macedonia — seven issues, 133 pages, every one built on the same grid.
Seven covers, June to December 2024.
Inside the issues — contents pages, interviews, step-by-step features, custom infographics, recipes and advertorials, all on one grid across 133 pages. Photographed from the printed copies.
Sparkasse Leasing
Brand campaign · Banking
Campaign and collateral design for a leasing bank, including the “15 years in Macedonia” anniversary campaign. Financial brands have narrow guidelines and no tolerance for drift; the work has to look effortless inside them.
ESI — Employment Services International
Campaign · Recruitment
A high-volume social campaign for a recruitment agency: bold, repeatable layouts built to stay recognisable as a set while each post carries a different message.
Chapter 03 · Freelance
Direct clients
Work I won, scoped, priced and delivered myself, for clients in the United States
and Bahrain — working directly rather than through an agency.
MD&CD Home Improvements
Social & 3D · United States
A six-month creative retainer for a US home-improvement contractor — twelve finished visuals a month on a fixed weekly schedule, from raw job-site photography through to published post.
Streamline
Brand identity & launch
A water-filtration business with no brand and no online presence. I drew the mark, set up the channels, and produce the posts — the whole path from nothing to a running account.
The mark first, then the system it has to live inside — one lockup, one palette, one type hierarchy, repeated across every post.
Chasing Dragons — Think Pink Bahrain
Poster & retouching · Bahrain
Campaign artwork and portrait retouching for a breast cancer awareness fundraiser in Bahrain, carrying six sponsor brands without letting any of them crowd the message.
The same campaign built twice — landscape and portrait — so the hierarchy survives both crops.
Studio portraits retouched for the campaign: skin and hair cleaned up, tone evened, background rebuilt — without making the subject look like anyone other than himself.